The aim of this course is to explore the buying process, from the customer’s perspective
By the end of the course, the learner will be able to:
Explain the importance of trustDefine the differences between buying and sellingDescribe the decision making processDetail the importance of understanding the customer’s business modelExplain the importance of differentDefine experiencesDescribe how feelings drive behaviourDetail post-experience cognitions7 lessons - 16 review quizes - 2 summative assessments - 3.8 hours Duration
TFCP L1 - Course Overview
TFCP L2 - Trust
TFCP L2 RQ1 - Trust
TFCP L2 RQ2 - Trust
TFCP L3 - Buying verses selling
TFCP L3 RQ1 - Buying verses selling
TFCP L3 RQ2 - Buying verses selling
TFCP L4 - Decision making processes
TFCP L4 RQ1 - Decision making processes
TFCP L4 RQ2 - Decision making processes
TFCP L5 - Understanding the customer’s business
TFCP L5 RQ1 - Understanding the customer’s business
TFCP L5 RQ2 - Understanding the customer’s business
TFCP L6 - The importance of different
TFCP L6 RQ1 - The importance of different
TFCP L6 RQ2 - The importance of different
TFCP L7 - Cognitions
TFCP L7 RQ1 - Cognitions
TFCP L7 RQ2 - Cognitions
TFCP L8 - Experiences
TFCP L8 RQ1 - Experiences
TFCP L8 RQ2 - Experiences
TFCP L9 - Justifying our purchases
TFCP L9 RQ1 - Justifying our purchases
TFCP L9 RQ2 - Justifying our purchases
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TFCP SA1 - Summative Assessment 1
TFCP SA2 - Summative Assessment 2